OBJECTIVE 4:

INCREASE BRAND AWARENESS

Ve’ahavta enjoys a strong positive reputation, borne of its establishment 30 years ago as a grassroots organization fighting injustice around the globe. The ad-hoc nature of the original organization’s work still weighs heavily today, despite the organization’s laser-focus and unique approach to solving poverty. There is a need to clarify and rewrite our vision and mission to align with the lean, local poverty-fighting entity we have become.

A necessary precursor to growth of the organization is to strengthen awareness of our brand, both inside and outside of the Jewish community, across the GTA and in Ottawa. This strategic objective involves execution of a full-scale rebranding process that will result in clarified vision, updated assets, and the expansion of our marketing strategy.